Make a variable also a link via another variable

consider [<<coname>>](COURL). The goal is to have a variable for the company name and a variable for the the company's URL. Then when I use them, be able to supply the variable names and have the link work. It seems that variables cannot be active links.

It sort of works, however, the published output places the < symbols around the name-link and the final published output is:

ANALOG INFORMATICS CORPORATION

And the link points right back to readme, not the link specified in the variable.

Is there a way to this? To use variables for the first part and reference it to a link with second variable that works?